MAGICA Summer School 2025, organised at the H-Farm Campus, will bring together an international community of students from across Europe to explore bold, sustainable business ideas and bring them to life through hands-on prototyping.
This unique programme empowers participants to design competitive, impact-driven projects inspired by the UN Sustainable Development Goals (SDGs), while making the most of digital innovation and technology.
Whether students are aiming to launch their own startup or bring entrepreneurial thinking into a corporate setting, this experience will sharpen their innovation skills and expand their network. All of this happens within H-FARM’s dynamic, collaborative environment—set in the inspiring landscape of the Venetian Lagoon, where creativity and growth go hand in hand.
PROGRAMME
MON, 7 JULY
Customer Journey and Profiling
Who is the customer? What are their needs and challenges?
Market Analysis
What products or services meet these needs? How can they stand out?
Interview Preparation and Execution:
Creating interview protocols
Validating hypotheses about customer needs
Sharing interview findings
Validation or Pivoting of the Value Proposition
TUE, 8 JULY
Business Model Design
Developing a Business Model Canvas
Defining the market and identifying opportunities
Quantitative Business Case Analysis
Market sizing
Revenue projections, margin calculations, and break-even analysis
WED, 9 JULY
Product/Service Ideation and Design
Guidance from H-FARM service designers
Aligning solutions with customer needs and market scenarios
Analyzing and optimizing user experience
THU, 10 JULY
Digital Prototyping and MVP Development
What is a prototype and an MVP?
Identifying essential product features
Setting up testing and defining KPIs
Creating a digital prototype
Prototype Testing with Customers
Selecting customers for testing
Gathering and analyzing feedback
Iterating and adapting the prototype
FRI, 11 JULY
Pitch Preparation
How to design and structure an effective presentation
Public speaking and storytelling techniques
Final Pitch Session
Presenting projects to the judges
Receiving feedback and celebrating the winners
